With Pay TV subscriber numbers dropping, young people watching less TV, and a host of new competitors, the TV industry is undoubtedly entering the most challenging phase of its 60 year history. Here, Mike O’Donnell, VP of Northeastern Sales at YuMe, a video advertising platform, makes some predictions about what likes ahead for the TV industry over the next five years. Mike is speaking on the panel on the future of the video and TV advertising at New Video Frontiers NYC, on September 10th.
Source: 2020 Vision: Forecasting Tomorrow’s Television Trends – Video Ad News
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